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Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

Question 1

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.

Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Options:

A.

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

B.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

C.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

D.

The purchase transaction is attributed to both email campaigns.

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Question 2

Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

Options:

A.

You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

B.

You can only modify profile lists used for mobile campaigns through Connect uploads.

C.

You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

D.

All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Question 3

You are setting up an SFTP gateway to establish the connectionbetween the client’s server and Responsys file server.

Which two requirements must be met to set this up properly? (Choose two.)

Options:

A.

Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.

B.

The client should send only a public key to Oracle to apply to the SFTP data gateway server.

C.

The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

D.

Oracle must generate a public/private key pair for the client to establish the secure connection.