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Free and Premium Oracle 1z0-1032-22 Dumps Questions Answers

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Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

Question 1

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.

Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Options:

A.

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

B.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

C.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

D.

The purchase transaction is attributed to both email campaigns.

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Question 2

You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.

How should you input this information into Responsys?

Options:

A.

Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.

B.

Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.

C.

In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

D.

In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.

Question 3

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display “undefined”.

What is the reason for the failure?

Options:

A.

You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

B.

You don’t have the segment group feature enabled in the Account Administration settings.

C.

You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.

D.

You should have created a corresponding filter for each rule set to be used to identify the segment group.

Question 4

You created a specific filter for the individuals that you want to send a campaign to.

What are the steps to define this filter to be used in a campaign?

Options:

A.

Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

B.

Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

C.

Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.

D.

Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

E.

Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

Question 5

Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

Options:

A.

You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

B.

You can only modify profile lists used for mobile campaigns through Connect uploads.

C.

You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

D.

All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Question 6

You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.

What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

Options:

A.

Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information. Then, paste the code into EMD and validate.

B.

Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

C.

Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

D.

Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Question 7

You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.

What could you use to fulfill this requirement?

Options:

A.

Temporary Value Variable

B.

Get Data Variable

C.

ORA Variable

D.

Custom SQL Variable

E.

Entry Tracking Variable

Question 8

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.

Where should you retrieve these results and what step should you take to provide the management with the reporting information?

Options:

A.

In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.

B.

In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

C.

In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

D.

View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Question 9

While configuring the import of a PET table, you need to match new records to existing records for the data merge.

Which two profile fields are options to configure the import to match existing records? (Choose two.)

Options:

A.

PET_ID_

B.

EMAIL_ADDRESS_

C.

CUSTOMER_ID_

D.

ADDRESS_

Question 10

You are setting up an SFTP gateway to establish the connectionbetween the client’s server and Responsys file server.

Which two requirements must be met to set this up properly? (Choose two.)

Options:

A.

Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.

B.

The client should send only a public key to Oracle to apply to the SFTP data gateway server.

C.

The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

D.

Oracle must generate a public/private key pair for the client to establish the secure connection.

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Total 70 questions