1D0-623 Exam Dumps : Social Media Strategist

The missing big data value component in the analysis was context. While there was a spike in online postings about the product, the company failed to consider the nature of these posts. Most of the postswere likely complaints about product performance, which negatively impacted consumer perception. Increasing paid advertising without understanding the negative sentiment led to a decline in sales. Proper contextual analysis would have revealed the dissatisfaction, allowing the company to address the issues and improve the product before increasing advertising spend. Contextual understanding is crucial for making informed decisions and ensuring effective marketing strategies.

The chief disadvantage of using social media is that in a crisis situation, a company's reputation can be damaged quickly (Option C). Social media platforms enable rapid dissemination of information, and any negative incident or crisis can quickly escalate and spread across these networks. This can lead to widespread negative publicity and significant harm to a company's reputation in a very short period. Companies must be prepared with crisis management strategies and effective communication plans to mitigate potential damage and respond swiftly to protect their brand image.

References:

PR News: "The Dark Side of Social Media: A Crisis Communication Primer"

Harvard Business Review: "How to Manage a Social Media Crisis"

The behavior described is known as executive buy-in. Executive buy-in refers to the support and active participation of top executives in initiatives, such as social media activities. When a new CEO actively engages in blogging about product improvements and environmental impact, and other leaders follow suit, it demonstrates their commitment and endorsement of the initiatives. This involvement can drive company-wide engagement and alignment with corporate goals, fostering a culture of openness and innovation. It also shows that the leadership values communication and feedback, which can positively influence employee morale and public perception.