1D0-623 Exam Dumps : Social Media Strategist

The "last social touch" conversion attribution model assigns all credit for a conversion to the last social media interaction before a customer makes a purchase. In the scenario described, the typical customer journey involves hearing about the product on social media, visiting the company website, and then making a purchase. This model acknowledges the crucial role of the final social media touchpoint in driving conversions, emphasizing the importance of social media in the decision-making process and helping businesses understand the effectiveness of their social media strategies.

References:

HubSpot: "What Is Marketing Attribution and How Do You Report on It?"

Sprout Social: "Understanding Social Media Attribution and Its Models"

The behavior described is known as executive buy-in. Executive buy-in refers to the support and active participation of top executives in initiatives, such as social media activities. When a new CEO actively engages in blogging about product improvements and environmental impact, and other leaders follow suit, it demonstrates their commitment and endorsement of the initiatives. This involvement can drive company-wide engagement and alignment with corporate goals, fostering a culture of openness and innovation. It also shows that the leadership values communication and feedback, which can positively influence employee morale and public perception.

For a presentation on the results of the marketing team’s social media campaigns over the year, a campaign report is the most appropriate. Campaign reports provide detailed insights into the performance of specific social media initiatives, including metrics such as reach, engagement, conversions, and ROI. These reports allow Jonathan to present a comprehensive overview of the effectiveness of various campaigns, highlight successes, identify areas for improvement, and demonstrate the overall impact of social media marketing efforts on the company's objectives.

References:

HubSpot: "How to Create a Social Media Report That Your Clients Will Actually Read"

Sprout Social: "How to Create and Analyze Your Social Media Reports"