1D0-623 Exam Dumps : Social Media Strategist

The behavior described is known as executive buy-in. Executive buy-in refers to the support and active participation of top executives in initiatives, such as social media activities. When a new CEO actively engages in blogging about product improvements and environmental impact, and other leaders follow suit, it demonstrates their commitment and endorsement of the initiatives. This involvement can drive company-wide engagement and alignment with corporate goals, fostering a culture of openness and innovation. It also shows that the leadership values communication and feedback, which can positively influence employee morale and public perception.

The chief disadvantage of using social media is that in a crisis situation, a company's reputation can be damaged quickly (Option C). Social media platforms enable rapid dissemination of information, and any negative incident or crisis can quickly escalate and spread across these networks. This can lead to widespread negative publicity and significant harm to a company's reputation in a very short period. Companies must be prepared with crisis management strategies and effective communication plans to mitigate potential damage and respond swiftly to protect their brand image.

References:

PR News: "The Dark Side of Social Media: A Crisis Communication Primer"

Harvard Business Review: "How to Manage a Social Media Crisis"

A business blog is the most suitable social media tool for a marine biology expert working as a guide with a whale-watching tour company. It allows the expert to:

Detailed Communication: A blog provides the space to share detailed information on scientific research, whale sightings, and other relevant events.

Engagement: Blogs can engage potential customers and conservation enthusiasts by providing insightful articles and updates.

Industry Networking: Sharing and linking to information from industry peers can foster a sense of community and collaboration within the field.

References:

Business blogs are recognized as effective tools for detailed content sharing and audience engagement (HubSpot, Social Media Examiner).