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1D0-623 Exam Dumps : Social Media Strategist

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Social Media Strategist Questions and Answers

Question 1

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

Options:

A.

Live streaming

B.

Business blog

C.

Micro blog

D.

Webinar

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Question 2

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

Options:

A.

A large financial services company providing payroll processing

B.

A car manufacturer that makes trucks, sedans and hybrids

C.

A political campaign for mayor of a large city

D.

A circus performance troupe that travels the country

Question 3

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

Options:

A.

Post responses to the messages, explaining the problem and when it will be resolved.

B.

Remove all postings from their message board and publicly deny the error on the popular social media sites.

C.

Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D.

Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.