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Facebook 200-101 Exam With Confidence Using Practice Dumps

Exam Code:
200-101
Exam Name:
Facebook Certified Marketing Science Professional
Certification:
Facebook Other Certification
Vendor:
Facebook
Questions:
60
Last Updated:
Mar 14, 2025
Exam Status:
Stable
Facebook 200-101

200-101: Facebook Other Certification Exam 2025 Study Guide Pdf and Test Engine

Are you worried about passing the Facebook 200-101 (Facebook Certified Marketing Science Professional) exam? Download the most recent Facebook 200-101 braindumps with answers that are 100% real. After downloading the Facebook 200-101 exam dumps training , you can receive 99 days of free updates, making this website one of the best options to save additional money. In order to help you prepare for the Facebook 200-101 exam questions and verified answers by IT certified experts, CertsTopics has put together a complete collection of dumps questions and answers. To help you prepare and pass the Facebook 200-101 exam on your first attempt, we have compiled actual exam questions and their answers. 

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Facebook Certified Marketing Science Professional Questions and Answers

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Question 1

An analyst wants to measure a campaign that is delivering across Facebook and Paid Search. The client wants to understand the causal sales impact of each channel. Which methodology should the analyst use?

Options:

A.

A/B test

B.

Randomized control trial

C.

Attribution

D.

Marketing mix model

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Question 2

A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives. Assume the following results:

What strategy is most efficient to achieve the KPI?

Options:

A.

Traffic objective

B.

Reach objective

C.

Brand Awareness objective

D.

Engagement objective

Question 3

An ecommerce brand decides to run a Facebook campaign, targeting men, to sell its recently released product. The company plans to run a single-cell Conversion Lift test to understand whether that campaign can achieve significant sales lift.

The Facebook pixel is correctly integrated on its website. It also recently released a mobile app with exclusive offers only available when a customer orders through the app. In the past, it has had a narrower target of men, ages 18-44, and it plans to use the same media weight that it has used in previous campaigns.

What is a potential issue that may affect the measurement of this campaign?

Options:

A.

Using a single-cell Conversion Lift test will not accurately capture sales lift

B.

Using the same media weight on narrower targets will decrease the conversion rates

C.

Using the Facebook pixel will not track orders on the mobile app

D.

Using exclusive offers will introduce bias

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