Salesforce Marketing-Cloud-Email-Specialist Exam With Confidence Using Practice Dumps

To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:

SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.

Data Extract: To extract the data into a file format suitable for transfer.

File Transfer: To move the extracted file to the Enhanced FTP Export folder.

This combination ensures that the data is queried, extracted, and then transferred as needed. Reference: Salesforce Marketing Cloud Documentation

Purging inactive subscribers is a critical step to maintain email deliverability. High bounce rates from inactive or invalid email addresses can negatively impact sender reputation and deliverability. By cleaning the email list and removing inactive subscribers, the retailer can ensure that emails are being sent to active and engaged recipients, thereby improving overall deliverability.

References: Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices

Using nested tags to create hierarchies allows for a more organized and structured tagging system. This approach reduces the number of tags per asset by grouping related tags under broader categories, making it easier to filter and search for specific content. This method maintains the necessary granularity while improving manageability. Salesforce Marketing Cloud documentation on Content Builder provides guidance on setting up and using nested tags effectively.