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Salesforce Marketing-Cloud-Consultant Exam With Confidence Using Practice Dumps

Exam Code:
Marketing-Cloud-Consultant
Exam Name:
Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Vendor:
Questions:
155
Last Updated:
Nov 15, 2024
Exam Status:
Stable
Salesforce Marketing-Cloud-Consultant

Marketing-Cloud-Consultant: Marketing Cloud Consultant Exam 2024 Study Guide Pdf and Test Engine

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Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

Question 1

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.

How should they configure their entry source?

Options:

A.

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B.

Use a Query Activity in Automation Studio to create a segment before entering the journey.

C.

Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

D.

Use a Data Extension Entry Source with an applied filter based on recent member activity.

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Question 2

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

Options:

A.

%%view_as_webpage%%

B.

%%view_email_url%%

C.

%%vawp%%

D.

%%view_online%%

Question 3

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

Options:

A.

Use exclusion lists for the send - excluding those that already were sent the email

B.

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C.

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D.

Use SQL Query to filter the audience into a new data extension that is upserted every day