Marketing-Cloud-Consultant Exam Dumps : Salesforce Certified Marketing Cloud Consultant Exam (SU24)

Two considerations that should be made when using a File Drop Automation are:

• They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
• The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.

The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. References: &type=5

To use the Ad Campaign Activity in a Journey Builder journey, Northern Trail Outfitters should enable Advertising Studio. Advertising Studio is a tool that allows marketers to create and manage advertising campaigns on different platforms, such as Facebook, Google, or Twitter. The Ad Campaign Activity is a feature of Advertising Studio that allows marketers to add contacts from a journey to an advertising audience and target them with relevant ads. References: &type=5 &type=5

Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:

• Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
• Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
• Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.

Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. References: &type=5 &type=5