Facebook 410-101 Exam With Confidence Using Practice Dumps

Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners. 

It's key to understand how each solution fits for different cases.

Audience Outcomes - Facebook Partners

• Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
• Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
• Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through best-in-class viewability partners.

Brand Outcomes - Facebook Partners

• Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
• Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.

Sales Outcomes - Facebook Partners

• Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
• MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
• Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
• Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

The client has two objectives:

1. Move website users to the mobile app.

2. Create new mobile app downloads from new users.

For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app. 

For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.

There are several way in which you can give the agency access to your website's pixel:

• Assign the agency as a "Partner" under your Business Manager
• Assign the agency's employees as "people" with access to your pixel under the Business Manager

Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.