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Facebook 410-101 Exam With Confidence Using Practice Dumps

Exam Code:
410-101
Exam Name:
Facebook Certified media buying professional
Certification:
Vendor:
Questions:
150
Last Updated:
Jan 24, 2025
Exam Status:
Stable
Facebook 410-101

410-101: Media Buying Professional Exam 2024 Study Guide Pdf and Test Engine

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Facebook Certified media buying professional Questions and Answers

Question 1

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

  • Campaign is optimized for conversion objective
  • The attribution window is set to 1 days
  • You've set up lifetime budget
  • Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

Options:

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

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Question 2

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.

What kind of ads should you run?

Choose only ONE best answer.

Options:

A.

You should run conversion ads targeted at women only.

B.

You should run traffic ads targeted at the entire customer database.

C.

You should run interaction posts to bring awareness to the new customer base.

D.

You should run traffic ads to the customer base but focused on female users.

Question 3

Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?

Select all that apply.

Choose ALL answers that apply.

Options:

A.

CPM

B.

Reach

C.

CPC

D.

Brand Lift

E.

Frequency