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Facebook 200-101 Exam With Confidence Using Practice Dumps

Exam Code:
200-101
Exam Name:
Facebook Certified Marketing Science Professional
Vendor:
Questions:
60
Last Updated:
Mar 14, 2025
Exam Status:
Stable
Facebook 200-101

200-101: Facebook Other Certification Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified Marketing Science Professional Questions and Answers

Question 1

An advertiser runs a campaign that yields the following results:

The results are statistically significant. What is the incremental ROAS for each test?

Options:

A.

A- $2.80, B- $2.13

B.

A - $2.60, B - $1.97

C.

A- $0.21, B- $0.16

D.

A - $0.80, B - $0.47

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Question 2

An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below.

Which conclusion should the analyst make based on this data?

Options:

A.

Using a 90% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.

B.

Using a 10% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.

C.

Using a 10% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.

D.

Using a 90% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.

Question 3

An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.

What is the primary limitation of this approach?

Options:

A.

It can end up with different sample sizes, making the test and control group uncomparable

B.

It can introduce a degree of imbalance across the test and control groups

C.

It is not possible to calculate the statistical significance of this test

D.

It does not control for unobservable effects impacting the test group