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Facebook 200-101 Exam With Confidence Using Practice Dumps

Exam Code:
200-101
Exam Name:
Facebook Certified Marketing Science Professional
Vendor:
Questions:
60
Last Updated:
Mar 14, 2025
Exam Status:
Stable
Facebook 200-101

200-101: Facebook Other Certification Exam 2025 Study Guide Pdf and Test Engine

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Facebook Certified Marketing Science Professional Questions and Answers

Question 1

A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.

Refer to information from the test:

Options:

A.

Using the charts, what should an analyst recommend regarding Facebook?

B.

Keep media execution on Facebook between the minimum and max marginal threshold

C.

Maintain media execution on Facebook as usual

D.

Increase media execution on Facebook above the max ROI threshold

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Question 2

An advertiser runs a campaign that yields the following results:

The results are statistically significant. What is the incremental ROAS for each test?

Options:

A.

A- $2.80, B- $2.13

B.

A - $2.60, B - $1.97

C.

A- $0.21, B- $0.16

D.

A - $0.80, B - $0.47

Question 3

A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives. Assume the following results:

What strategy is most efficient to achieve the KPI?

Options:

A.

Traffic objective

B.

Reach objective

C.

Brand Awareness objective

D.

Engagement objective