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CIMA E3 Exam With Confidence Using Practice Dumps

Exam Code:
E3
Exam Name:
Strategic Management
Certification:
Vendor:
Questions:
280
Last Updated:
Mar 4, 2025
Exam Status:
Stable
CIMA E3

E3: CIMA Strategic level Exam 2025 Study Guide Pdf and Test Engine

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Strategic Management Questions and Answers

Question 1

In 1989 Earl developed a framework to analyse the linkages between information systems, information technology and information management. Which of the following is NOT a characteristic of Information Systems strategy?

Options:

A.

Aligning strategy development with business needs and seeking strategic advantage.

B.

Business-led and demand-orientated; developing new strategic choices.

C.

Formed with key objectives of using the information resource and generating new businesses.

D.

Organization-based, relationships-orientated and management focused.

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Question 2

DF Company is undertaking a strategic review of its activities and has asked you to explain how a Force Field analysis would assist in the review process.

Which of the following statements would be most appropriate?

Options:

A.

As part of DF's strategic review, identify forces facilitating the need for proposed change.

B.

Identify forces facing DF's activities that may create barriers and resistance to change.

C.

Provide a framework for identifying forces for and against the proposed changes within DF.

D.

Identify influential senior managers who will drive through changes in DF's strategic direction.

Question 3

A leading supermarket chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board is concerned that when the next Annual General Meeting is held, it will need to have a viable strategy to present to its shareholders, in order to prevent shareholders' protests.

  

In the past the company has been reluctant  to offer an Internet shopping service. However, it now believes that by offering this service and also introducing customer relationship marketing (CRM) this will produce a strategy that will help it to improve its competitiveness.

 

Which of the following statements apply to CRM?

 

Select ALL that apply.

Options:

A.

CRM utilises marketing resources to retain, rather than simply attract new customers.

B.

The company must be prepared to take customers' needs into account and be able to meet these needs.

C.

In mature markets, existing customers provide the most likely source of future earnings. 

D.

CRM is about marketing to customers to obtain their loyalty, so customer research is not needed. 

E.

The CRM process needs to include increasing the range of products that will be offered to customers.