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Free and Premium Salesforce Data-Cloud-Consultant Dumps Questions Answers

Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Question 1

A consultant is troubleshooting a segment error.

Which error message is solved by using calculated insights Instead of nested segments?

Options:

A.

Segment is too complex.

B.

Multiple population counts are in progress.

C.

Segment population count failed.

D.

Segment can't be published.

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Question 2

The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.

What should a consultant recommend for these requirements?

Options:

A.

Data actions

B.

Data Cloud Query Editor

C.

Salesforce flows

D.

Salesforce reports and dashboards

Question 3

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new

line of business. The new business specializes in gourmet camping food. For business reasons as well

as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

Options:

A.

Data streams for each brand

B.

Data model objects for each brand

C.

Data spaces for each brand

D.

Data sources for each brand

Question 4

A consultant has an activation that is set to publish every 12 hours, but has discovered that

updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

Options:

A.

Review data transformations to ensure they're run after calculated insights.

B.

Review calculated insights to make sure they're run before segments are refreshed.

C.

Review segments to ensure they're refreshed after the data is ingested.

D.

Review calculated insights to make sure they're run after the segments are refreshed.

Question 5

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

Options:

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

Question 6

A consultant notices that the unified individual profile is not storing the latest email address.

Which action should the consultant take to troubleshoot this issue?

Options:

A.

Remove any old email addresses from Salesforce CRM.

B.

Check if the mapping of DLO objects is correct to Contact Point Email.

C.

Confirm that the reconciliation rules are correctly used.

D.

Verify and update the email address in the source systems if needed.

Question 7

A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.

To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the

proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.

What is the most efficient way to guarantee that the various phone number formats are standardized?

Options:

A.

Create a formula field to standardize the format.

B.

Edit and update the data in the source system prior to sending to Data Cloud.

C.

Assign the PhoneNumber field type when creating the data stream.

D.

Create a calculated insight after ingestion.

Question 8

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3

bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.

Which two options should a consultant configure when ingesting this data stream?

Choose 2 answers

Options:

A.

Ensure that deletion of old files is enabled.

B.

Ensure the refresh mode is set to "Upsert".

C.

Ensure the filename contains a wildcard to a accommodate the timestamp.

D.

Ensure the refresh mode is set to "Full Refresh.’’

Question 9

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?

Choose 2 answers

Options:

A.

At least one measure

B.

At least one dimension

C.

At least two objects to Join

D.

A WHERE clause

Question 10

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its

backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the

company created a formula field in Data Cloud to create a custom classification. It now needs to

update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3

Connector?

Options:

A.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B.

Data Cloud will only update the formula on a go-forward basis for new records.

C.

Data Cloud does not support formula field updates for data streams of type upsert.

D.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

Question 11

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage

activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Options:

A.

Nested segments

B.

Segment exclusion

C.

Calculated insights

D.

Segment membership data model object

Question 12

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Options:

A.

Creates additional contact points

B.

Leverages reconciliation rules

C.

Creates additional rulesets

D.

Leverages match rules

Question 13

Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

Options:

A.

Delete the data from the incoming data stream and perform a full refresh.

B.

Add the Individual ID to a headerless file and use the delete from file functionality.

C.

Use Data Explorer to locate and manually remove the Individual.

D.

Use the Consent API to suppress processing and delete the Individual and related records from

source data streams.

Question 14

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

Options:

A.

Dedicated S3 data sources in Data Cloud setup

B.

Multiple S3 connectors in Data Cloud setup

C.

Dedicated S3 data sources in activation setup

D.

Separate user credentials for data stream and activation target

Question 15

A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.

What should the consultant recommend to filter the segments by to accomplish this?

Options:

A.

User preferences for marketing outreach

B.

Geographical divisions

C.

Marketing Cloud Journeys

D.

Business units

Question 16

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Options:

A.

Map the primary key from the two systems to Party Identification, using CRM ID as the

identification name for both.

B.

Map the primary key from the two systems to party identification, using CRM ID as the

identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the

marketing platform.

C.

Create a custom matching rule for an exact match on the Individual ID attribute.

D.

Create a matching rule based on party identification that matches on CRM ID as the party

identification name.

Question 17

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

Options:

A.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Question 18

A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.

Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.

Which identity resolution strategy should the consultant put in place?

Options:

A.

Configure a single match rule with a single connected contact point based on address.

B.

Use multiple contact points without individual attributes in the match rules.

C.

Use a more restrictive design approach to ensure the match rules perform as desired.

D.

Configure a single match rule based on a custom identifier.

Question 19

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.

What should the consultant Implement when creating the segment?

Options:

A.

Use streaming insights for near real-time segmentation results.

B.

Use Einstein segmentation optimization to collect data from the last 24 hours.

C.

Use rapid segments with a publish interval of 1 hour.

D.

Use standard segment with a publish interval of 30 minutes.

Question 20

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Options:

A.

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B.

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C.

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D.

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Question 21

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

Options:

A.

Incremental

B.

Manual refresh

C.

Partial refresh

D.

Full refresh

Question 22

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

Options:

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

Question 23

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

Options:

A.

In Data Cloud settings

B.

On the individual data profile in Data Cloud

C.

In Marketing Cloud settings

D.

through Consent API

Question 24

A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.

Which permission set does a user need to set this up?

Options:

A.

Data Cloud Data Aware Specialist

B.

Data Cloud User

C.

Cloud Marketing Manager

D.

Data Cloud Admin

Question 25

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and activation schedule areas?

Options:

A.

The team member in the Pacific time zone.

B.

The team member in the Eastern time zone.

C.

Neither team member; Data Cloud shows all schedules in GMT.

D.

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

Question 26

What is a key functionality of Data Cloud?

Options:

A.

To create a master data management (MUM) strategy

B.

To give a persistent ID for unified profiles

C.

To build insights on unified profiles

D.

To help users build a heat map using their data

Question 27

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

Options:

A.

The metrics of the calculated insights must only contain numeric values.

B.

The primary key of the segmented table must be a metric in the calculated insight.

C.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.

The primary key of the segmented table must be a dimension in the calculated insight.

Question 28

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO)

that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.

What is the cause of this issue?

Options:

A.

Data has not yes been ingested into the DMO.

B.

The new DMO is not of category Profile.

C.

The new DMO does not have a relationship to the individual DMO

D.

Segmentation is only supported for the Individual and Unified Individual DMOs.

Question 29

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.

Several segments and activations depend upon calculated insights from the updated data in order to

maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the

scheduled activations?

Options:

A.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights

and segments before the activations are scheduled to run.

B.

Set a refresh schedule for the calculated insights to occur every hour.

C.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

D.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

Question 30

Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.

As best practice, which sequence of actions should the consultant use to implement this request?

Options:

A.

Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion to synchronize the future data as It becomes available.

B.

Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming ingestion synchronize future data as It becomes available.

C.

Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to synchronize future data as It becomes available.

D.

Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.

Question 31

A consultant needs to create a data graph based on several DLOs,

Which step should the consultant take to make this work?

Options:

A.

Use a data action to update the data graph with the DLO data

B.

Map the DLOS to DMOS and use these in the data graph.

C.

Map the DLOs directly to a data graph.

D.

Batch transform the DLOs to multiple DMOs and activate these with the data graph.

Question 32

Which two steps should a consultant take if a successfully configured Amazon S3 data

stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

Options:

A.

Check if correct permissions are configured for the Data Cloud user.

B.

Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C.

Check If the file exists in the specified bucket location.

D.

Check if correct permissions are configured for the S3 user.

Question 33

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority for

specific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing the

most recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as a

first or last name

Question 34

A consultant is preparing to implement Data Cloud.

Which ethic should the consultant adhere to regarding customer data?

Options:

A.

Allow senior leaders in the firm to access customer data for audit purposes.

B.

Collect and use all of the data to create more personalized experiences.

C.

Map sensitive data to the same DMO for ease of deletion.

D.

Carefully consider asking for sensitive data such as age, gender, or ethnicity.

Question 35

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud

and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

Options:

A.

B2C Commerce Starter Bundles

B.

Direct Sales Order entity ingestion

C.

Direct Sales Product entity ingestion

D.

B2C Commerce Starter Bundles plus a custom extract

Question 36

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.

Which two features should a consultant consider for this use case?

Choose 2 answers

Options:

A.

Data Action

B.

Profile API

C.

Lightning Web Components

D.

Query APL

Question 37

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.

What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

B.

Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

C.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Question 38

A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.

Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?

Options:

A.

Implement streaming data transformations.

B.

Implement batch data transformations.

C.

Transform data before ingesting into Data Cloud.

D.

Use Apex to transform and cleanse data.

Question 39

An analyst from Cloud Kicks needs to get quick Insights to determine the average sales per day during the past week.

What should a consultant recommend?

Options:

A.

salesforce flows

B.

Lightning web component utilizing Query API

C.

Salesforce reports

D.

Segment activation to Azure

Question 40

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.

While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.

What should the consultant do to make the object available for a new data space?

Options:

A.

Create a new data stream and map the second data stream to the data space.

B.

Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

C.

Create a batch transform to split data between different data spaces.

D.

Navigate to the Data Space tab and select the object to be included in the new data space.

Question 41

A user Is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

Options:

A.

Value suggestion will only return results for the first 50 values of a specific attribute,

B.

Value suggestion can only work on direct attributes and not related attributes.

C.

Value suggestion requires Data Aware Specialist permissions at a minimum.

D.

Value suggestion is still processing and takes up to 24 hours to be available.

Question 42

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.

The related engagement events occurred within the last 90 days.

B.

The activations are referencing segments that segment on profile data rather than engagement data.

C.

The correct path is selected for the related attributes.

D.

The activated profiles have a Unified Contact Point.

Question 43

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.

The company creates a segment of customers that had at least one ride in the last 365 days.

Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

Options:

A.

Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.

B.

Create five calculated insights for the activation and add dimension filters.

C.

Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.

D.

Include related attributes in the activation for the last 365 days.

Question 44

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

Options:

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

Question 45

Which tool allows users to visualize and analyze unified customer data in Data Cloud?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Tableau

D.

Einstein Analytics

Question 46

How should a Data Cloud consultant successfully apply consent during segmentation?

Options:

A.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C.

Include the Unified Profile during segmentation for any applicable channels of engagement.

D.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Question 47

A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?

Choose 3 answers

Options:

A.

Direct attributes

B.

Data stream attributes

C.

Calculated Insights

D.

Related attributes

E.

Streaming insights

Question 48

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

Options:

A.

Data Cloud

B.

External Activation Target

C.

Marketing Cloud Personalization

D.

Marketing Cloud

Question 49

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment.

Which feature should the consultant use to solution for this use case?

Options:

A.

Flow

B.

Report

C.

Activation alert

D.

Dashboard

Question 50

Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the

frequency at which segments are published, while retaining the same segments in place today.

Which action should a consultant take to alleviate this issue?

Options:

A.

Enable rapid segment publishing to all to segment to reduce generation time.

B.

Reduce the number of segments being published.

C.

Increase the Data Cloud segmentation concurrency limit.

D.

Adjust the publish schedule start time of each segment to prevent overlapping processes.