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Free and Premium Salesforce Advanced-Cross-Channel Dumps Questions Answers

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

Question 1

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Options:

A.

50

B.

100

C.

15

D.

No limit

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Question 2

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Options:

A.

Einstein content selection

B.

Einstein copy insights

C.

Einstein engagement scoring

Question 3

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)?

Choose3 answers

Options:

A.

EEF analyzes 360 days of historical data to determine the right frequency of communication.

B.

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C.

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

D.

EEFuses only commercial send data.Transactional sends are not considered in modeling.

E.

Salesforce trains eachcustomer's model using only thatcustomer's data.

Question 4

What is supported as a managed account in Social Studio?

Options:

A.

Amazon

B.

Yelp

C.

Reddit

D.

Google My Business

Question 5

Which channel solution is managed by the sitemap in Interaction Studio?

Options:

A.

Web

B.

Mobile

C.

Serve-side

D.

Email

Question 6

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Options:

A.

Sales cloud entry audience in journey builder

B.

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C.

Use an api to create record in sales cloud directly from the ecom site

D.

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Question 7

To what types of objects can you do a quick send in distributed marketing, Select multiple

Options:

A.

Lead

B.

Contact.

C.

Person account, (opportunities, Quick send message records)

Question 8

Which three ways can an administrator improve how quickly Journey Builder processes records for entry?

Choose 3 answers

Options:

A.

Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.

B.

Make sure you are connected to a fiber internet connection.

C.

Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

D.

Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

E.

Do not use a filter in the entry source to filter more than 50% of your contacts

Question 9

What is the prerequisite to create advertising studio audience:

Options:

A.

Create advertising/business account on the required and network and setup the ad account integration in MC

B.

Set user opt in data.

C.

There is no prerequisite as all setup is done.

Question 10

Which three are fields in the Mobileconnect Demographics table?

Choose 3 answers

Options:

A.

Region

B.

Channel

C.

Email

D.

City

E.

Last Name

Question 11

What is true about Inbox message:

Options:

A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

Question 12

Difference between inbox message and in app message.

Options:

A.

Inbox message is displayed and stored in device in app message is displayed only 1 time

B.

Inbox message is displayed once but in app message is displayed repeatedly

C.

Inbox messages can be used only in los whereas in app message can also be used in android

Question 13

In which place can the facebook ad campaign be viewed when created in ad studio?

Options:

A.

Facebook testing environment

B.

JourneyBuilder

C.

Facebook Business Manager

D.

Harkebing Cloud Setup

Question 14

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Options:

A.

Understand, decide act

B.

Listen, Understand , Act

Question 15

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Options:

A.

Einstein Copy Insights

B.

Einstein Content Selection

C.

Einstein Scoring

D.

Einstein Engagement Frequency

Question 16

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Options:

A.

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

B.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

C.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

D.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Question 17

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Options:

A.

Workspace Shared Notes

B.

Publish Macros

C.

Individually

D.

Post Approvals

Question 18

Which three statements are true for MC Behavioral Triggers?

Options:

A.

Behavioral Triggers can be triggered from interactions with both Content and Products

B.

Behavioral Triggers are mandatory for Commerce Cloud integrations.

C.

Collect tracking code is necessary to use Behavioral Triggers

D.

Behavioral Triggers are not editable

E.

Behavioral Triggers require a catalog of assets

Question 19

How long does the activation process take for Einstein Engagement Frequency?

Options:

A.

up to 24 hours

B.

up to six hours

C.

up to one hour

D.

up to 72 hours

Question 20

What does Priority in an in App message determine?

Options:

A.

If the priority is set to 1, then the user's device will vibrate to let them know

B.

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

C.

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

D.

Where on the screen (top, middle, bottom) the in-app message should appear

Question 21

What is the fastes way to add a classification to a post?

Options:

A.

Macro

B.

Add classification manually to each post.

C.

Classification cannot be added to a post

Question 22

How does Interaction Studio unify anonymous and known identities?

Options:

A.

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

C.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

D.

Interaction Studio uses third party software to match anonymous and known identities

Question 23

What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Options:

A.

Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

B.

API runs on an updated messaging platform which improves scale and send speed

C.

Transactional messaging limits the number of API calls a minute.

D.

The software can track each message utilizing the Event Notification service.

E.

MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Question 24

Select features Einstein content selection, Select 2

Options:

A.

Uses open time email content

B.

Content selection based on business rules

Question 25

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Options:

A.

All business units will haveaccess

B.

Onlythe business unit where it was created will have access

C.

Onlythe business unit(s) immediately below the top level account will have access

D.

Onlythe top level business unit will have access and permissions need be set here for sharing

Question 26

How often are the Einstein Engagement Scoring models updated?

Options:

A.

Monthly

B.

Hourly

C.

Daily

D.

Weekly

Question 27

Where would you add a topic profile

Options:

A.

Social studio automate

B.

Admin settings

C.

Workspace settings

D.

Social studio engage

Question 28

What is prerequisite for email/web recommendations: select 2

Options:

A.

collect tracking code

B.

catalog

Question 29

Which user role can beused to set up single sign-on in Social Studio?

Options:

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

Question 30

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Options:

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.