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Two ways to populate the Interaction Studio catalog are:

ETL Feed (Answer A):

Uses scheduled file uploads to update catalog data, including product or content details.

Web SDK (Answer C):

Automatically captures catalog data from a website during user interactions.

References:

Salesforce Interaction Studio Documentation - Catalog Management

Interaction Studio checks the designated SFTP server every 15 minutes for new files to ingest. This ensures relatively up-to-date data is available for personalization and other functionalities within the platform.

In Interaction Studio, segment membership updates occur in real-time. A web visitor is immediately added to the segment after meeting the criteria, such as viewing the homepage.

Reference: Salesforce Interaction Studio Real-Time Segmentation Documentation.

Interaction Studio delivers technical value by enabling marketers to:

Listento customer interactions across channels.

Understandintent using AI and machine learning.

Actin real time to deliver personalized experiences.

Reference: Salesforce Interaction Studio Technical Benefits Guide.