Changed Marketing-Cloud-Personalization Exam Questions

Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.

Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.

Goals and filters should be definedbefore launching a campaignto ensure that the necessary metrics and criteria are set up for proper evaluation of campaign performance.

This proactive setup allows businesses to measure specific objectives and segment behaviors accurately from the start.

Reference: Salesforce Interaction Studio Documentation – Setting Up Goals and Filters.

TheTrendingingredient is often used as a backup in recipes to ensure that popular products or content are displayed when no personalized recommendations are available.

Site mappingis conducted at the start of the build phase because:

It establishes the foundation for the rest of the implementation.

It identifies critical elements such as page types, content zones, and data capture points, which influence all subsequent configurations.

References:

Salesforce Interaction Studio Documentation - Site Mapping Guidelines

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