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Adobe Target Business Practitioner Renewal Questions and Answers

Question 5

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Options:

so that "Conversion Rate of Alternative" can be estimated pre-test

because it is not possible to change your primary goal after the test has started

so that "days to complete test" can be estimated pre-test

to minimize risk of biased metric selection

Question 6

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

Options:

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

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Adobe Target Business Practitioner Renewal Questions and Answers

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