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Question 1

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

Options:

A.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

B.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

C.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

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Question 2

Which two options describe the purpose of any secondary success metric? (Choose two.)

Options:

A.

Give additional understanding to interpret gains/losses of primary success metric.

B.

These metrics are only used to measure time on site and primary metrics.

C.

These metrics are only used to evaluate which audiences best respond to experiences.

D.

Ensure that primary success metric gain is not at the cost of secondary metrics.

Question 3

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Options:

A.

so that "Conversion Rate of Alternative" can be estimated pre-test

B.

because it is not possible to change your primary goal after the test has started

C.

so that "days to complete test" can be estimated pre-test

D.

to minimize risk of biased metric selection