L4M2 Exam Dumps : Defining Business Needs

Comprehensive and Detailed Explanation (from CIPS L4M2 – Market Analysis)

Supplier power is low when:

Buyers can easily substitute products (Option B).

Switching costs are low, so buyers can change suppliers without difficulty (Option D).

Low competition (A) or low innovation (E) strengthens supplier power, not weakens it. High quality (C) increases supplier leverage.

Relevant L4M2 references:

“Factors influencing supplier bargaining power”

“Porter’s Five Forces model – supplier power and substitution”

Detailed Explanation:

Consumer data provides specific, measurable insights into purchasing behavior, preferences, and willingness to pay. This is the most accurate method for setting a pricing strategy, as it uses real-world data rather than subjective opinions or generic trends. Reference: CIPS Level 4, Market Research Techniques.