CIPP-US Exam Dumps : Certified Information Privacy Professional/United States (CIPP/US)

The CAN-SPAM Act is a federal law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations1. The main purpose of the act is to protect consumers from unwanted and deceptive email messages and to give them more control over their online privacy2. The act applies to all commercial messages, which are defined as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service"1. The act does not apply to transactional or relationship messages, which are messages that facilitate an agreed-upon transaction or update a customer about an existing business relationship1. The act also does not apply to non-commercial messages, such as political or charitable solicitations3. References: 1: CAN-SPAM Act: A Compliance Guide for Business2: What is the CAN-SPAM Act? | Proton3: What is the CAN-SPAM Act? | Cloudflare

Data brokers are companies that collect, analyze, and share personal information about consumers for various purposes, such as marketing, risk mitigation, and research. The U.S. Federal Trade Commission (FTC) conducted a study of nine data brokers in 2012 and published a report in 2014, titled “Data Brokers: A Call for Transparency and Accountability”. In the report, the FTC identified three broad categories of products offered by data brokers, based on the primary purposes for which the products are used by their customers. The three categories are: 12

Marketing products: These products help customers target potential customers, tailor marketing offers, measure the effectiveness of marketing campaigns, and improve customer relationships. Marketing products include data elements, segments, scores, lists, and analytics that are derived from consumer data. Data brokers may provide marketing products through direct marketing (such as postal mail, e-mail, or phone), online marketing (such as online display ads, social media, or mobile apps), or marketing analytics (such as measuring consumer behavior, preferences, and trends)12

Risk mitigation products: These products help customers verify and authenticate consumers’ identities, prevent fraud, and comply with legal obligations. Risk mitigation products include identity verification, identity authentication, fraud prevention, and compliance products that are based on consumer data. Data brokers may provide risk mitigation products through various methods, such as matching consumer-providedinformation with data broker records, generating questions or challenges based on consumer data, or providing scores or indicators of fraud risk or compliance status12

Research products: These products help customers understand consumer behavior, preferences, and trends, as well as market conditions, industry developments, and economic factors. Research products include reports, studies, statistics, and insights that are derived from consumer data. Data brokers may provide research products through various formats, such as online portals, dashboards, newsletters, or custom reports12

The FTC report did not include location of individuals as one of the three broad categories of products offered by data brokers. Location of individuals may be a specific type of product or service that some data brokers provide, but it is not a primary purpose for which data brokers use consumer data. Therefore, the correct answer is C. Location of individuals (such as identifying an individual from partial information).

References:

Data Brokers: A Call For Transparency and Accountability: A Report of the Federal Trade Commission (May 2014)

IAPP CIPP/US Certified Information Privacy Professional Study Guide, Chapter 5: State Privacy Laws, Section 5.3: Data Broker Laws

The Federal Trade Commission Act (FTCA) was adopted in 1914 as part of the Progressive Era reforms that aimed to curb the power and influence of monopolies and trusts in the U.S. economy. The FTCA created the Federal Trade Commission (FTC) as an independent agency to investigate and prevent unfairmethods of competition and unfair or deceptive acts or practices in or affecting commerce. The FTCA also gave the FTC the authority to issue cease and desist orders, seek injunctions, and impose civil penalties for violations of the law. The FTCA was intended to complement and supplement the existing antitrust laws, such as the Sherman Act and the Clayton Act, that prohibited restraints of trade, price-fixing, mergers, and other anticompetitive conduct.

The other options are not correct, because:

The FTCA did not explicitly address privacy rights of U.S. citizens, although the FTC later used its authority under the FTCA to enforce against unfair or deceptive privacy practices, such as making false or misleading claims, failing to disclose material information, or violating consumers’ choices or expectations regarding their personal data.

The FTCA did not specifically focus on consumer protection, although the FTC later expanded its scope to include consumer protection issues, such as advertising and marketing, credit and finance, privacy and security, and consumer education. The FTC also enforced other consumer protection laws, such as the Truth in Lending Act, the Fair Credit Reporting Act, the Children’s Online Privacy Protection Act, and the CAN-SPAM Act.

The FTCA did not authorize the FTC to negotiate consent decrees with companies violating personal privacy, although the FTC later used consent decrees as a common tool to settle privacy cases and impose remedial measures, such as audits, reports, and compliance programs. Consent decrees are agreements between the FTC and the parties involved in a case that resolve the FTC’s charges without admitting liability or wrongdoing.

References:

FTC website, Federal Trade Commission Act

Britannica website, Federal Trade Commission Act (FTCA)

IAPP CIPP/US Study Guide, Chapter 1: Introduction to the U.S. Privacy Environment, pp. 11-12

IAPP website, Federal Trade Commission Act, Section 5 of