CIPP-US Exam Dumps : Certified Information Privacy Professional/United States (CIPP/US)

The Privacy Protection Act of 1980 (PPA) is a federal law that protects journalists and newsrooms from search and seizure by government officials in connection with criminal investigations or prosecutions. The PPA prohibits the government from searching for or seizing any work product materials or documentary materials possessed by a person who intends to disseminate them to the public through a newspaper, book, broadcast, or other similar form of public communication, unless certain exceptions apply. The PPA was drafted in response to the Supreme Court’s decision in Zurcher v. Stanford Daily, which upheld the constitutionality of a police search of a student newspaper’s office without a subpoena, based on probable cause that the newspaper had evidence of a crime. The PPA was intended to protect the First Amendment rights of the press and the privacy interests of journalists and their sources from unreasonable government intrusion123. References:

1: IAPP, Privacy Protection Act of 1980,

2: DOJ, Privacy Protection Act of 1980,

3: Wikipedia, Privacy Protection Act of 1980,

 According to FERPA, a school may disclose personally identifiable information (PII) from an eligible student’s education records without consent if the disclosure meets one of the exceptions in 34 CFR § 99.31. One of these exceptions is for disclosures to other schools to which a student seeks or intends to enroll, or is already enrolled if the disclosure is for purposes related to the student’s enrollment or transfer (34 CFR § 99.31(a)(2)). This exception allows schools to disclose transcripts, recommendations, or other information that may facilitate the student’s admission or enrollment at another school. However, the school must make a reasonable attempt to notify the student of the disclosure, unless the student initiated the disclosure, and must provide the student with a copy of the records that were disclosed upon request (34 CFR § 99.34(a)(1)). References: 

Data brokers are companies that collect, analyze, and share personal information about consumers for various purposes, such as marketing, risk mitigation, and research. The U.S. Federal Trade Commission (FTC) conducted a study of nine data brokers in 2012 and published a report in 2014, titled “Data Brokers: A Call for Transparency and Accountability”. In the report, the FTC identified three broad categories of products offered by data brokers, based on the primary purposes for which the products are used by their customers. The three categories are: 12

Marketing products: These products help customers target potential customers, tailor marketing offers, measure the effectiveness of marketing campaigns, and improve customer relationships. Marketing products include data elements, segments, scores, lists, and analytics that are derived from consumer data. Data brokers may provide marketing products through direct marketing (such as postal mail, e-mail, or phone), online marketing (such as online display ads, social media, or mobile apps), or marketing analytics (such as measuring consumer behavior, preferences, and trends)12

Risk mitigation products: These products help customers verify and authenticate consumers’ identities, prevent fraud, and comply with legal obligations. Risk mitigation products include identity verification, identity authentication, fraud prevention, and compliance products that are based on consumer data. Data brokers may provide risk mitigation products through various methods, such as matching consumer-providedinformation with data broker records, generating questions or challenges based on consumer data, or providing scores or indicators of fraud risk or compliance status12

Research products: These products help customers understand consumer behavior, preferences, and trends, as well as market conditions, industry developments, and economic factors. Research products include reports, studies, statistics, and insights that are derived from consumer data. Data brokers may provide research products through various formats, such as online portals, dashboards, newsletters, or custom reports12

The FTC report did not include location of individuals as one of the three broad categories of products offered by data brokers. Location of individuals may be a specific type of product or service that some data brokers provide, but it is not a primary purpose for which data brokers use consumer data. Therefore, the correct answer is C. Location of individuals (such as identifying an individual from partial information).

References:

Data Brokers: A Call For Transparency and Accountability: A Report of the Federal Trade Commission (May 2014)

IAPP CIPP/US Certified Information Privacy Professional Study Guide, Chapter 5: State Privacy Laws, Section 5.3: Data Broker Laws