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CBDA Exam Dumps : Certification in Business Data Analytics (IIBA - CBDA)

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Certification in Business Data Analytics (IIBA - CBDA) Questions and Answers

Question 1

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:

Options:

A.

What product launch related costs can we expect?

B.

How much revenue does the product generate in Eastern Europe?

C.

Why does management need to know this?

D.

Do existing customers really like the product?

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Question 2

To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?

Options:

A.

Increase investment in banner ads

B.

Incentivize customers to subscribe to promotional notifications

C.

Add additional new products to attract customers

D.

Ensure the sales checkout process is streamlined

Question 3

A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model?

Options:

A.

The layer of views created to summarize data or provide another perspective of certain data

B.

A model that depicts the actual design of the relational database

C.

An abstraction of the conceptual data model that includes rules of normalization

D.

Modelling that involves objects being defined at the schema level