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AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

Options:

A.

The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B.

The marketer can generate the report straight away as RCE updates in real time.

C.

The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

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Question 2

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

Options:

A.

In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

B.

Use Audit Trail and filter by Asset Type and Actions.

C.

Create a Program Performance report and filter by Channel = Webinar.

Question 3

Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.

In what two ways can Sally test the confirmation email? (Choose two.)

Options:

A.

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

B.

View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

C.

Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

D.

Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.