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AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

The Acme Case Study program contains the following assets and campaigns:

The A - Downloaded smart campaign contains the following trigger:

The A - Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

Options:

A.

The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

B.

The program contains no mechanism to set the acquisition program for the person.

C.

The Content Form is local to this program, so the program is automatically set as the acquisition program.

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Question 2

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Options:

A.

Ask the marketing team to provide the characteristics they think should be included.

B.

Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C.

Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.

Question 3

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Options:

A.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B.

Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.