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AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

Options:

A.

Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

B.

No, the campaign will only process web form fill out leads but not leads from a list import.

C.

No, the campaign will process only existing leads but not new leads.

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Question 2

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

Options:

A.

The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

B.

The marketer can generate the report straight away as RCE updates in real time.

C.

The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

Question 3

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

Options:

A.

Look in field management to check the value of the token.

B.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.