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AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

Options:

A.

Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

B.

No, the campaign will only process web form fill out leads but not leads from a list import.

C.

No, the campaign will process only existing leads but not new leads.

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Question 2

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

Options:

A.

In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

B.

Use Audit Trail and filter by Asset Type and Actions.

C.

Create a Program Performance report and filter by Channel = Webinar.

Question 3

Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.

In what two ways can Sally test the confirmation email? (Choose two.)

Options:

A.

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

B.

View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

C.

Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

D.

Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.