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AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

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Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

Options:

A.

In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

B.

Use Audit Trail and filter by Asset Type and Actions.

C.

Create a Program Performance report and filter by Channel = Webinar.

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Question 2

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

Options:

A.

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B.

A trigger campaign is running unsubscribing new people automatically until they give their consent.

C.

A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

Question 3

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Options:

A.

Only for people who click the link in the email

B.

Only for people already known in the database

C.

For all people going to the landing page