AD0-E559 Exam Dumps : Adobe Marketo Engage Business Practitioner Expert

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger “Data Value Changes” only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

 A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business. 

 Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the ‘Join Webinar’ CTA on the confirmation email she receives in her inbox and to click the ‘Register Now’ CTA on the invite email, complete the registration form, and click on the ‘Join Webinar’ CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the {{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person’s membership in the webinar program.