AD0-E555 Exam Dumps : Adobe Marketo Engage Professional

• A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.
• When a new person fills out the form, they would become a member of the program1. This means they would be added to the program’s database and receive personalized communication and offers based on the program’s criteria2.
• The person would also be considered not anonymous in the Database3. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.

References:

• Create and measure a default program
• Leverage the flexibility of default programs
• Get started with Adobe Marketo Engage program templates
• Create a Form

• Create an Engagement Program:
• Define the Cadence:
• Add the Content Assets:
• Configure Wait Steps:
• Activate the Program:

References:

• What is Adobe Marketo Engage: https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en
• Marketo Engage User Guide (Engagement Programs): (Search the document for "Engagement Programs" or "Nurture Programs") - This will have more detailed instructions.

Why this is the best approach:

• Efficiency: A single stream simplifies management and tracking.
• Consistency: It ensures a regular, controlled flow of information over the four-week period.
• Flexibility: You can easily modify the content or cadence within the stream if needed.

To change the channel of an Event Program from Webinar to Seminar, the marketing manager needs to follow these steps:

• From Marketing Activities, select the event program from the tree.
• Navigate to the Setup tab.
• Double-click the current Channel.
• Select a new Channel from the drop-down list.
• Click Save.

References: Edit an Event Channel | Adobe Marketo Engage - Experience League