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AD0-E406 Exam Dumps : Adobe Target Business Practitioner Expert

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Adobe Target Business Practitioner Expert Questions and Answers

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Question 1

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

Options:

A.

A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

B.

There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

C.

The conversion rate for the test experience is greater than that of the control.

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Question 2

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

A.

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

B.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

C.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

Question 3

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

Options:

A.

Visual Experience Composer

B.

Form-Based Composer

C.

HTML Composer

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