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AD0-E207 Exam Dumps : Adobe Analytics Architect Master

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Adobe Analytics Architect Master Questions and Answers

Question 1

A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports. Their tracking codes start with the strings "socialjb" and "sociaLtw" to identify their Facebook and Twitter traffic, respectively.

Which rules should be configured to meet the Marketing Channel requirements?

Options:

A.

Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic

B.

One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into "Facebook' and Twitter"

C.

Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic

D.

Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic

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Question 2

During a website audit, an Architect finds that the checkout pages on the site have been redesigned to include a tag management system that deploys Adobe Analytics.

The rest of the site has Adobe Analytics hard-coded onto the site. Both implementations use the same AppMeasurement version and are on the same domain.

How will this approach affect the reporting?

Options:

A.

eVars will not persist as a user moves to the checkout section.

B.

As visitors move to checkout, they will be tracked as a different visitor.

C.

Checkout will be considered a landing page.

D.

There will be inconsistencies in the data due to challenging upkeep.

Question 3

An Architect advises a site developer to embed the Adobe Launch script in the and to place the data layer before the closing tag of a web page.

During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.

What should the Architect do to resolve the issue?

Options:

A.

Move the data layer to before the Adobe Launch script in the .

B.

Move the data layer just before the tag.

C.

Move the data layer to after the Adobe Launch script in the .

D.

Move the data layer just before the tag