AD0-E207 Exam Dumps : Adobe Analytics Architect Master

 Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

 Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

 Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter).

 Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

 Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).

 Configuration:

Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.

s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.

 Explanation:

Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.

s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.

 Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).

 Business Requirement: Track the login status of visitors on a secure website.

 Potential Login Statuses:

"Unregistered / Logged Out": Tracks users who have not registered or have logged out.

"Anonymous": Generally used for visitors who browse without logging in, but does not apply in a secure login-required context.

"Registered / Logged Out": Important for tracking users who have accounts but are currently logged out.

"Registered / Logged In": Essential for tracking active, logged-in users.

"Incomplete Registration": Useful for identifying users who started but did not complete the registration process.

"Unregistered / Logged In": Typically not applicable as unregistered users cannot be logged in.

 Explanation:

"Unregistered / Logged Out": Helps in understanding the behavior of users who visit but have not completed registration or logged out.

"Registered / Logged In": Critical for identifying and analyzing the behavior of active users.

"Incomplete Registration": Helps in identifying and addressing barriers in the registration process.

 Verification: According to Adobe Analytics best practices, capturing various login statuses helps in comprehensive user behavior analysis (Adobe Analytics User Guide).