AD0-E207 Exam Dumps : Adobe Analytics Architect Master

 Business Requirement: Enable a two-way integration between Adobe Audience Manager (AAM) and Adobe Analytics.

 Configuration Needs:

List Variable: Used to bring in multiple AAM segments into Adobe Analytics.

Server-Side Forwarding: Ensures that data flows between Adobe Analytics and AAM seamlessly.

 Explanation:

List Variable: Suitable for handling multiple segments and their associations with other metrics within Adobe Analytics.

Server-Side Forwarding: This method ensures real-time data exchange between the platforms, enabling both to use each other's data for enhanced segmentation and reporting.

 Verification: According to Adobe's documentation on integrating Audience Manager and Analytics, using list variables with server-side forwarding is the recommended approach for robust two-way integration (Adobe Audience Manager and Analytics Integration Guide).

 Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).

 Configuration:

Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.

s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.

 Explanation:

Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.

s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.

 Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).

 Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

 Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

 Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter).

 Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).