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Privacy by design is an approach that embeds privacy principles and considerations into the design and development of products, services, systems, and processes that involve personal data. Privacy by design aims to protect the privacy and security of the data subjects, as well as to comply with the applicable privacy laws and regulations. One of the key principles of privacy by design is to obtain the consent and choice of the data subjects regarding the collection, use, and disclosure of their personal data. Therefore, the best example of privacy by design in the development of a consumer mobile application is to require consent before sharing locations, as this gives the data subjects control and transparency over their personal data. The other options are not as effective or sufficient as requiring consent before sharing locations, as they do not address the principle of consent and choice, or they may violate other privacy principles or requirements.

References: CDPSE Review Manual, 2021, p. 35

A primary objective of performing a privacy impact assessment (PIA) prior to onboarding a new Software as a Service (SaaS) provider for a customer relationship management (CRM) system is to identify controls to mitigate data privacy risks, such as data breaches, unauthorized access, misuse or loss of data. A PIA would help to evaluate the potential privacy impacts of using a new SaaS provider for CRM data processing activities, such as collecting, storing, analyzing or transferring customer data, and to implement appropriate controls to mitigate those impacts, such as encryption, access control, backup, audit trail or contractual clauses. A PIA would also help to ensure compliance with privacy principles, laws and regulations, and alignment with customer expectations and preferences. The other options are not primary objectives of performing a PIA prior to onboarding a new SaaS provider for CRM data processing activities. Classifying personal data according to the data classification scheme is an activity that may be part of a PIA process, but it is not an objective in itself. Assessing the risk associated with personal data usage is an activity that may be part of a PIA process, but it is not an objective in itself. Determining the service provider’s ability to maintain data protection controls is an activity that may be part of a PIA process, but it is not an objective in itself1, p. 67 References: 1: CDPSE Review Manual (Digital Version)

Online behavioral tracking is a tracking technology associated with unsolicited targeted advertisements that presents the greatest privacy risk. Online behavioral tracking is a technique that collects and analyzes personal data about users’ online activities, preferences, interests, and behaviors across different websites or platforms. Online behavioral tracking is used to create user profiles and deliver personalized or targeted advertisements that match users’ needs or wants. Online behavioral tracking poses a privacy risk because it can invade users’ privacy by collecting sensitive or intimate personal data without their knowledge or consent, such as health conditions, political views, sexual orientation, etc. Online behavioral tracking can also expose users to unwanted or inappropriate advertisements that may influence their decisions or actions. References: : CDPSE Review Manual (Digital Version), page 139