Adobe AD7-E601 Study & Exam Dumps 2025

Adobe Real-time CDP Technical Practitioner Questions and Answers

Question 1

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

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Question 2

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:

Company Existing Profile Data:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7787

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Manager

Data From Web Form Submitted:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7700

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Director

Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.

Which entry will the export file contain?

Options:

companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone

celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

Question 3

A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

Options:

1. Onboard CRM data into AEP

2. Create Adobe Analytics and AAM source connection in AEP

3. Create segment in Adobe Target for visitors with high propensity score to purchase

4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Advertising Cloud

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Share AEP data with AAM

4. Use Look-Alike Modeling in AAM to create the segment

5. Share segment with Target and Campaign

1. Onboard CRM data into AEP

2. Create segment in Adobe Target for visitors with high propensity score to purchase

3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

4. Share segment across Adobe Experience Cloud

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Build and deploy a propensity score model in data science workspace

4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Campaign

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