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Adobe AD0-E556 Exam With Confidence Using Practice Dumps

Exam Code:
AD0-E556
Exam Name:
Adobe Marketo Engage Architect
Certification:
Vendor:
Questions:
50
Last Updated:
Apr 3, 2025
Exam Status:
Stable
Adobe AD0-E556

AD0-E556: Adobe Marketo Engage Exam 2025 Study Guide Pdf and Test Engine

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Adobe Marketo Engage Architect Questions and Answers

Question 1

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a nonprofit client with two different third-party platforms. The requirements are outlined below:

Scenario 1: Automatically clone existing default programs on Marketo, build the email using

the RSS feed of blog section, and schedule the email on every Thursday.

Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".

How should the Marketo Engage Architect approach the platform integration?

Options:

A.

Scenario 1 - Use Webhook and Scenario 2 - Use REST API

B.

Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API

C.

Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

D.

Scenario 1 - Use REST API and Scenario 2 - Use Webhook

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Question 2

A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.

The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.

Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)

Options:

A.

Create a webinar email asset in the program template that uses Velocity Scripting to populate region and industry

B.

Create a webinar email template with program tokens to populate content by region and industry

C.

Create a regional webinar program template with a consistent naming convention

D.

Create a global webinar program template that contains each region's local assets when it is cloned

E.

Create a webinar email template with snippets to populate content by region and industry

Question 3

An organization wants to improve its Lead routing to its team across regions. Instead of using their default workspace and partition for region/country specific marketing on top of global operations, they currently have four 'regions' that cover six countries, each with their own Lead partition and Workspaces:

• EMEA: UK and Belgium

• ANZ: Australia and New Zealand

• NAM: USA

• ASIA: Japan

Singapore will be added as an additional country within 6 months.

As the organization moves away from the highly manual process of assigning leads as 'ready', the goal is to use their new Lead scoring to state that leads that are above 60 in Score are marked as MQL, and are synced to the right country team queue in their CRM. The CRM will then use automated workflows to take leads from the queues and decide which leads are assigned to which representative for that country.

Which efficient measures should betaken to make sure Leads from the right countries are synced to the correct queues in the CRM?

Options:

A.

Build program in each region workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on region. For example, "If Partition is ASIA, Assign to ASIA queue".

B.

Build program in default workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on country. For example, "If Country is USA, Assign to USA lead queue".

C.

Build program in each region workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on country. For example, "If Country is USA, Assign to USA lead queue".

D.

Build program in default workspace. When the score reaches 60, trigger the Salesforce sync and assign to lead queues based on region. For example, If Partition is ASIA, Assign to ASIA queue".