Scaled Agile SAFe-APM Exam With Confidence Using Practice Dumps

Market segmentation is the process of dividing a market into distinct groups of customers who have similar needs, preferences, or behaviors. Market segmentation helps enterprises identify and target the most valuable and profitable customer segments, design and deliver solutions that meet their needs, and optimize their marketing strategies and campaigns. However, market segmentation is not only based on quantitative factors, such as size, growth, and profitability, but also on qualitative factors, such as values, mission, and vision. A market segment should align with the enterprise’s values and mission, which reflect its purpose, identity, and culture. A market segment that aligns with the enterprise’s values and mission will help the enterprise achieve its strategic goals, create a positive brand image, and build trust and loyalty with customers.

One of the characteristics of effective market segmentation is that the segment should be valuable enough to be economically feasible. This means that the segment should have enough potential customers who are willing and able to pay for the products or services offered by the enterprise. The segment should also generate enough revenue and profit to cover the costs of marketing, production, and distribution. The segment should also have a positive impact on the enterprise’s return on investment (ROI) and net present value (NPV). A segment that is not valuable enough to be economically feasible will not be sustainable or profitable for the enterprise.

References:

Customer Centricity - Scaled Agile Framework

Advanced Topic - SAFe for Marketing - Scaled Agile Framework

What is one consideration when evaluating the fit for a market segment?

5.4 Essential Factors in Effective Market Segmentation

According to the Scaled Agile Framework, the Portfolio Backlog contains the highest-level portfolio epics, which are large, cross-cutting initiatives that require analysis, approval, and funding by the Lean Portfolio Management (LPM) team1. The ART Backlog contains the features, which are services provided by the system that fulfill stakeholder needs2. Features are derived from epics and are typically implemented by one Agile Release Train (ART) within one Program Increment (PI)3. Therefore, Request 1, which is an incremental innovation that can be done by one ART in one PI, should be added to the ART Backlog as a Feature. Request 2, which is a major opportunity impacting multiple stages of the Value Stream and requiring the participation of two ARTs over multiple PIs, should be added to the Portfolio Backlog as an Epic.

References:

Portfolio Backlog: This article from the Scaled Agile Framework explains the purpose, structure, and content of the Portfolio Backlog, and how it is managed by the LPM team using the Portfolio Kanban system.

Features: This article from the Scaled Agile Framework defines the concept of features, their attributes, and their relationship with epics and stories.

ART Backlog: This article from the Scaled Agile Framework describes the role, composition, and management of the ART Backlog, and how it supports the PI Planning process.

The ART Sync is a weekly event that brings together the representatives of the teams and stakeholders of an Agile Release Train (ART) to review the progress and status of the current Program Increment (PI). The ART Sync tracks the progress of the ART toward meeting the PI Objectives by using various metrics and indicators, such as the PI burnup chart, the team and ART predictability measures, the feature completion report, and the dependencies and risks status. The ART Sync also provides an opportunity to identify and resolve any impediments, issues, or blockers that may affect the PI delivery.

References:

ART Sync: This article from the Scaled Agile Framework explains the purpose, agenda, and participants of the ART Sync, and how it supports the alignment, collaboration, and execution of the ART.

PI Objectives: This article from the Scaled Agile Framework defines the concept and attributes of PI Objectives, and how they can be used to align and measure the outcomes of an ART or Solution Train.