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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Questions and Answers

Question 1

In which node can you choose filters and conditions such as "Country equals US"?

Options:

A.

Didn’t click link

B.

Quick filter

C.

Email behavior check

D.

Filter switch

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Question 2

You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

Options:

A.

Analytics > Customer Lifecycle

B.

Analytics > Revenue Analytics

C.

Contacts > Combined Segments

D.

Management > Smart Insight Settings

Question 3

You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct Answer: to this question.

Options:

A.

As soon as the Web campaign is launched

B.

Every 6 hours

C.

Hourly

D.

On a daily basis

Question 4

Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct Answer: to this question.

Options:

A.

You can select a time zone for scheduling.

B.

You can schedule emails to be sent in the future.

C.

You can schedule test launches one after another.

D.

You can schedule versions for A/B testing.

Question 5

You are an account owner. You are asked to add a new administrator with access to Smart Insight. Which user role do you select?

Options:

A.

Administrator

B.

Operator

C.

Account owner

D.

BI administrator

Question 6

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

Options:

A.

Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

B.

Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

C.

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

D.

Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

Question 7

You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?

Options:

A.

An internal issue occurred and you should try again.

B.

Your API credentials are incorrect.

C.

There is an error in the information provided that needs correcting.

D.

It indicates the call was successful.

Question 8

You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?

Options:

A.

Smart Insight Data Quality

B.

Top Performing Program widget

C.

Registrations > Per Contacts Source

D.

Database Growth widget

Question 9

You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?

Options:

A.

"31" : "True"

B.

"1" : "1"

C.

"1" : "True"

D.

"31" : "1"

Question 10

Which two of the following Answer: are valid methods to track revenue? Note: There are 2 correct Answer: to this question.

Options:

A.

First Touch > Attribution window 365 days > Touchpoint push open

B.

First Touch > Attribution window 7 days > Touchpoint Web Channel click

C.

Last Touch > Attribution window 9 days > Touchpoint email click

D.

First Touch > Attribution window 366 days > Touchpoint email open

Question 11

The Health Check dashboard shows a web behavior error and a data source consistency error. Where you can find more information? Note: There are 2 correct Answer: to this question.

Options:

A.

Predict Recommendations widget

B.

Inspector bookmarklet

C.

Database Growth widget

D.

Predict Data Sources page

Question 12

Which of the following statements apply when using Google Product Feed (GPF)?

Options:

A.

Multiple GPFs are supported for clients who target multiple countries.

B.

United States is selected as the default locale if a language is not supported.

C.

A custom field can be inserted using c_* format.

D.

Multiple GPFs are not supported for clients who use multiple languages.