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Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

Question 1

How do the Data streams that use the Marketing Cloud Connector refresh data?

Options:

A.

Manually refreshed by CDP Admin

B.

Marketing Cloud’s Automation Studio handles this process.

C.

APIs are used for refresh

D.

None of the above

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Question 2

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

Options:

A.

Calculated Insights

B.

Formula Field insights

C.

Streaming Insights

D.

Einstein Insights

Question 3

Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

Options:

A.

Is Birthday

B.

Is this Year

C.

Is Anniversary Of

D.

Is between

Question 4

Which two dependences can prevent a Data Stream for being deleted?

Options:

A.

A data stream attribute is used in Segmentation

B.

A data stream attribute is used in Calculated Insight

C.

A data stream attribute is mapped to a Data Model object

D.

A data stream attribute is used in Activation

Question 5

Which two files are created in Cloud Storage bucket after segment is published?

Options:

A.

File with the security credentials

B.

File containing calculated insights

C.

File containing segment definition

D.

File containing segment members with additional attributes

Question 6

Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle

Options:

A.

All Business Units in the Marketing Cloud Account with Email Activity

B.

All Business Units in the Marketing Cloud Account

C.

All Business Units in the Marketing Cloud Account for which connected CDP

D.

Top level (Enterprise) Business Unit in the Marketing Cloud Account

Question 7

Which two options are available for setting up a publishing schedule in segmentation?

Options:

A.

Data Stream schedule

B.

Manual

C.

Automated every 12 or 24 hours

D.

Einstein Insights

Question 8

Consolidation Rate

Options:

A.

1 - (Total Unified Profiles/ DSO profile)

B.

1 - (Total Unified Profiles/ DMO profile)

C.

1 - (Total Unified Profiles/ Data Stream profile)

Question 9

What are 2 options to stop a segment from publishing?

Options:

A.

Disable

B.

Skip

C.

Unpublish

D.

Delete

Question 10

What programming language is used to configure Calculate Insights?

Options:

A.

Python

B.

SOQL

C.

ANSI SOQL

D.

DCL

Question 11

What are two root causes to why companies face fragmented data issues ?

Options:

A.

Department silos

B.

Employees working from home

C.

Misaligned business goals

D.

No eCommerce websites

Question 12

Which 2 characteristics describe the CIM (Cloud Information Model)?

Options:

A.

Product sold by salesforce

B.

Conceptual model

C.

Statistical model

D.

Canonical model

Question 13

How can the records in a Data Stream object be updated?

Options:

A.

Using API

B.

Using Data Explorer

C.

Using the edit Data Stream feature

D.

Using a new source file

Question 14

What is a DMO called if it inherits the name, shape, and semantics of the reference object?

Options:

A.

Custom DMO

B.

Standard DMO

C.

Data Lake Object (DLO)

D.

Data Source Object (DSO)

Question 15

Where does Data Specialist enable value suggestion on an attribute for segmentation?

Options:

A.

Segment Setup

B.

Data Mapping (accurate)

C.

Data Modeling

D.

Data Stream Setup (it can be also answer. HELP doc )

Question 16

What is the result of a segment using two separate containers linked by an AND:

SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?

Options:

A.

Customer who purchased only ‘Yellow Belt’ items on the purchase.

B.

Customer who purchased any yellow product and also purchased belt of any color.

C.

Customer who purchased ‘Yellow Belt’ as a single product on the purchase.

D.

Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

Question 17

Which dependencies need to be removed before a data stream can be deleted?

Options:

A.

Data Model

B.

Segmentation

C.

Calculated Insights

D.

Activation

Question 18

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?

Options:

A.

Cities containing San José, San Jose only

B.

Cities containing San José, san josé only

C.

Cities containing San José, San Jose, san josé, san jose

D.

Cities containing San José, san jose only

Question 19

Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Options:

A.

Check permissions are configured for the CDP user

B.

Check if the Cloud Storage data source is enabled in CDP setup

C.

Check permissions are configured for the S3 user

D.

Check if the file exists in a specific S3 bucket

Question 20

What must CDP admin user do first when setting up users in CDP?

Options:

A.

Creates profile for each CDP user role

B.

Assign permission sets

C.

Configure Data Source

D.

Set up each use as admin

Question 21

A marketer wants to segment it's audience by qualifying the lifetime value of the customer-----be created to support this use case in segmentation? (1 Answer)

Options:

A.

Streaming Insight

B.

Profile Insight

C.

Calculated Insight

D.

Commerce Insight

Question 22

What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?

Options:

A.

Data Visualization

B.

Data Unification

C.

Data Cleansing

D.

Data Mining

Question 23

How is Restriction of Processing request handled in segmentation?

Options:

A.

Restricts data processing on all entities

B.

Restricts data processing while saving the segment

C.

Restricts data processing for individual and unified individual profile

D.

Restricts data processing during activation

Question 24

Where are activated segments found in Marketing Cloud?

Options:

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

Question 25

How many Salesforce orgs can an administrator connect to Salesforce CDP?

Options:

A.

1

B.

2

C.

10

D.

No hard limit

Question 26

Which two files are activated to Cloud file storage to publish segment?

Options:

A.

A file that contains security credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

Question 27

How many days of historical data is loaded when B2C Commerce Data Stream is created

from the Order Bundle?

Options:

A.

90 days

B.

60 days

C.

30 days

D.

10 days

Question 28

What modeling format describe the Individual and Contact Point objects?

Options:

A.

Jagged

B.

Normalized

C.

Compress

D.

De-Normalized

Question 29

What is the purpose of container path in segmentation?

Options:

A.

To create relationships between your related attributes

B.

To show the path of the attribute in the attribute library

C.

To show unrelated attributes

D.

To define data relationships in activation

Question 30

Which two CRM objects are included in both Sales and Service Cloud Data Bundle?

Options:

A.

Campaign Member

B.

Contact

C.

Opportunity

D.

Account

Exam Detail
Vendor: Salesforce
Certification: Salesforce CDP Accredited Professional
Exam Code: Customer-Data-Platform
Exam Name: Salesforce Customer Data Platform (CDP) Exam (SU24)
Last Update: Nov 23, 2024
Customer-Data-Platform Question Answers
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Total 196 questions
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