Salesforce Marketing-Cloud-Developer Exam With Confidence Using Practice Dumps

To validate that a parent-level data extension can be accessed by a child business unit, the developer should ensure thatthe data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix (A). This setup allows shared data extensions to be accessible across different business units.

References:

• Salesforce Marketing Cloud Shared Data Extensions
• Query Activities with Shared Data Extensions

When logging unsubscribe events from a CloudPage using the LogUnsubEvent Execute Call, it's crucial to capture and provide both the SubscriberKey and the JobID. The SubscriberKey uniquely identifies the subscriber, while the JobID identifies the specific email job from which the subscriber is unsubscribing.

• SubscriberKey: Identifies the subscriber in the Marketing Cloud.
• JobID: Identifies the email job that triggered the unsubscribe event.

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:

• Tracking Extract Activity (A)- This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
• SQL Query Activity (D)- This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.

References:

• Salesforce Marketing Cloud Tracking Extract Activity
• Salesforce Marketing Cloud Data Views