You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?