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A lead scoring strategy helps prioritize leads based on their likelihood of conversion, allowing sales reps to focus on high-quality leads that are more likely to result in sales. Salesforce provides tools such as Einstein Lead Scoring, which can automate this process using AI to analyze lead attributes and behaviors, giving each lead a score that reflects its quality. This strategy supports sales managers’ goals of improving focus and efficiency in handling leads from various sources.

The system downtimes during past deployments fall under the category of Technical Risk. Here’s why:

Technical Nature of Issue: System downtime is directly related to the performance, reliability, and technical aspects of Salesforce deployments. Technical risks encompass potential issues related to system functionality, stability, and the implementation of technology.

Risk Register Considerations: A Risk Register categorizes risks to help with mitigation planning. Since the issues were due to technical failures during deployment, this aligns with Technical Risk, as it involves technology infrastructure and deployment processes.

Salesforce Best Practices: Identifying and categorizing technical risks helps to prepare and allocate resources effectively, reducing the likelihood of similar issues in future deployments.

References: Salesforce’s guidance on Risk Management and Deployment Planning includes information on managing technical risks associated with deployments.

In summary, Technical Risk (Option A) is the appropriate category for issues related to system downtimes during Salesforce deployments.

In Salesforce Sales Cloud, when working with Sales Territories, a territory model must be activated to view any reassigned accounts. This is because only an active territory model applies the defined territory account assignment rules to assign accounts. While a model is in the Planning state, it allows for setting up and testing, but changes are not applied to live data. Activation finalizes the model and makes the assignments visible and enforceable. This ensures that accounts are correctly reassigned based on the updated rules in the territory model.

For further information, refer to Salesforce documentation on Activating Territory Models.

Executive sponsorship is critical to the success of a project because these leaders champion the project and drive adoption within the organization. An executive sponsor advocates for the initiative, communicates its importance, and supports change management efforts. Their involvement helps align the project with strategic objectives, ensures necessary resources, and reinforces the value of the new process or system to the sales team, which can significantly improve user adoption.

For more on the importance of executive sponsorship, refer to: Salesforce Change Management Strategies.