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Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Question 53

How could a visitor convert to a prospect?

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

Question 54

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

Question 55

What is Lead Qualification?(select two)

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

Question 56

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Page action

Custom redirect

Campaign tracking code

Landing page