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Total 90 questions
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Adobe Campaign Standard Business Practitioner Questions and Answers

Question 1

A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions

for each recipient.

Which method should be used to obtain this result?

Options:

A.

In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

B.

In the complementary information section, add data of the type 'Data of the filtering dimension'.

C.

In the advanced tab, add an Initialization Script.

D.

Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

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Question 2

Workflow instructions are identical to a previous workflow except the dates. What course of action should a

Campaign Business Practitioner take?

Options:

A.

Use a copy of the previous workflow in a campaign and change the values

B.

Create a new workflow from scratch in a new campaign

C.

Run the previous workflow from the previous campaign and change the date

D.

Contact the request to confirm the information in accurate.

Question 3

A practitioner has created an approval activity in a workflow. The multiple approval option is selected. The

approval activity is assigned to a group of two operators. One of the operators approves the request and the other rejects.

Which branch of the approval activity is run?

Options:

A.

The No Branch is run.

B.

Neither Branch is run.

C.

The Yes Branch is run.

D.

Both the Yes and No Branch are run.

Question 4

Which three tasks could a campaign business practitioner do to view a personalized version of a delivery?

(Choose three.)

Options:

A.

Utilize the test personalization option

B.

Send a proof of the delivery

C.

Analyze the delivery after creating it

D.

Send the email to seed a list to compare

Question 5

In a Query where the targeting dimension is Recipients, the Practitioner changes the filtering dimension to

Transactions and specifies filtering transaction amount. The preview provides a count of 116,361 records.

When the Practitioner executes the Query, the record count is 8,643 records.

What is the likely reason?

Options:

A.

There are multiple purchases per Recipient.

B.

The preview gives an estimate, not an accurate count.

C.

The preview looks at all Recipients.

D.

There are duplicates in the Recipient table.

Question 6

What type of workflow should be used to update the recipient schema from a weekly text file of mailing

address changes?

Options:

A.

A technical workflow

B.

A data workflow

C.

A campaign workflow

D.

A targeting workflow

Question 7

Which two examples are appropriate for Qualitative analysis in Adobe Campaign? (Choose two.)

Options:

A.

sales by product

B.

total sales in US dollars

C.

average basket

D.

most popular email domains

Question 8

When utilizing the updated list process, a campaign business practitioner must make sure to append additional

records to a list if it exists. How can a campaign business practitioner do that?

Options:

A.

Only create new lists and avoid updating an existing list

B.

Uncheck the option to purge the list if it exists

C.

Specify the name explicitly in the options

D.

Store the list on an external database

Question 9

How should a campaign business practitioner send a proof to a seed list?

Options:

A.

Proofs are sent automatically to seed lists before a delivery is sent

B.

Select the appropriate target in the send proof menu

C.

A proof cannot be sent to the seed list, only the actual delivery

D.

Enter a seed list address in the “To:” text box

Question 10

What are two reasons to include the email address when importing a list of contacts? (Choose two.)

Options:

A.

to meet legal requirements

B.

to update the primary key field

C.

to send a confirmation email

D.

to populate the reconciliation key

Question 11

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options:

A.

tracking logs

B.

exclusion logs

C.

delivery logs

D.

approval logs

Question 12

During an investigation, a business practitioner modifies workflows properties to keep the results of interim

populations between two executions. What is the purpose of this step? (Choose two.)

Options:

A.

To export data that is passed between two activities in the workflow

B.

To configure the schema of the data that is passed between two activities in the workflow

C.

To modify the data that is being passed between two activities in the workflow

D.

To add filtering criteria to data that is being passed between two activities in the workflow

E.

To save data created with each run of the workflow to a list

Question 13

A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient

email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile

phone type attribute in a targeting workflow?

Options:

A.

An update data activity to import the txt file into workflow and a query activity to select all mobile phone

types

B.

A query activity to import the text file and an intersection activity to find matches between recipients and the

text file

C.

A data loading activity to import the text file into the workflows and enrichment activity to link recipient email

address to email address in the text file

D.

A read list activity to import the text file into the workflow and a split activity to segment the mobile phone

type

Exam Detail
Vendor: Adobe
Certification: Adobe Campaign
Exam Code: AD0-E307
Exam Name: Adobe Campaign Standard Business Practitioner
Last Update: Dec 22, 2024
AD0-E307 Question Answers
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Total 90 questions
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