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Metrics tied to Reference and Master Data Quality generally include:

Data Sharing Usage: Measures how often master data is accessed and used across the organization.

Rate of Change of Data Values: Tracks how frequently master data values are updated or modified.

Service Level Agreements (SLAs): Monitors adherence to agreed-upon service levels for data availability, accuracy, and timeliness.

Data Sharing Volume: Measures the volume of data shared between systems or departments.

Excluded Metric - Operational Functions: While operational functions are important, they are not typically considered metrics for data quality. Operational functions refer to the various tasks and processes performed by systems and personnel but do not directly measure data quality.

References:

Data Management Body of Knowledge (DMBOK), Chapter 7: Master Data Management

DAMA International, "The DAMA Guide to the Data Management Body of Knowledge (DMBOK)"

The ISO definition of Master Data quality focuses on the degree to which the data's characteristics meet the requirements of individual users. This implies that quality is subjective and depends on whether the data is suitable and adequate for its intended purpose, fulfilling the specific needs of its users.

References:

ISO 8000-8:2015 - Data quality — Part 8: Information and data quality: Concepts and measuring.

DAMA-DMBOK: Data Management Body of Knowledge (2nd Edition), Chapter 13: Data Quality Management.

Data profiling is a crucial activity in mapping source system data for MDM efforts. Data profiling involves analyzing data from source systems to understand its structure, content, and quality. Key steps include:

Data Assessment: Evaluating the data to identify patterns, inconsistencies, and anomalies.

Data Quality Analysis: Measuring the quality of data in terms of accuracy, completeness, consistency, and uniqueness.

Metadata Extraction: Extracting metadata to understand data definitions, formats, and relationships.

Data Cleansing: Identifying and correcting data quality issues to ensure that the data is suitable for integration into the MDM system.

By performing data profiling, organizations can gain insights into the current state of their data, identify potential issues, and develop strategies for data integration and quality improvement.

References:

DAMA-DMBOK: Data Management Body of Knowledge, 2nd Edition.

"Data Quality: The Accuracy Dimension" by Jack E. Olson.