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Marketo Certified Expert MCE Book

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Total 75 questions

Marketo Certified Expert Exam Questions and Answers

Question 5

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

Question 6

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

Options:

A.

Email templates

B.

Tokens

C.

Segmentation

D.

Smart Lists

Question 7

Given the Active Lead Model program:

From where are the tokens inherited?

Options:

A.

Behavioral Scoring folder

B.

Lead Scoring folder

C.

z_Archive folder

D.

Active Lead Scoring Model program

Question 8

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

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Total 75 questions