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Marketing-Cloud-Account-Engagement-Specialist Exam Dumps : Salesforce Marketing Cloud Account Engagement Specialist (WI25)

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Salesforce Marketing Cloud Account Engagement Specialist (WI25) Questions and Answers

Question 1

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Choose one answer

Options:

A.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

B.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

C.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

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Question 2

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and

engagement metrics. They want to surface these insights on their account records.

What feature can help them see this?

Options:

A.

Einstein Behavior Score

B.

Pardot grade

C.

Pardot score

D.

Einstein Key Accounts Identification

Question 3

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

Options:

A.

Create two new default scoring models to have one for each product line.

B.

Edit the score field on the prospect's record to displays multiple score values

C.

Assign a scoring category to each product line folder.

D.

Edit the default scoring model to score differently for each product line.