Salesforce Related Exams
Marketing-Cloud-Account-Engagement-Specialist Exam

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and
engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?