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All E1 Test Inside CIMA Questions

Page: 6 / 25
Total 336 questions

Managing Finance in a Digital World Questions and Answers

Question 21

The Finance Manager of HLL Company, a large energy provider, has organised a finance function staff meeting to discuss the potential use of big data systems.

The main point on the meeting agenda is whether the business has the available resources to store and manage the data that will be available and whether it has the financial resources to upgrade the information technology systems.

Which of the following features of big data will these discussions most likely involve?

Options:

A.

Volume

B.

Variety

C.

Veracity

D.

Velocity

Question 22

The finance function of an organisation supports the organisation's strategies and operations.

 

Which THREE of the following activities are fundamental to the role of the finance function?

Options:

A.

Recruitment and selection of a new financial controller

B.

Preparation of statutory reports

C.

Preparation of plans, forecasts and budgets

D.

Working capital reporting and control

E.

Supplier selection for a new raw material supplier

F.

Customer management and after-sales support

Question 23

Which of the following provides the best description of an intranet?

Options:

A.

Employees use networked computers to access information held on a server.

B.

Authorised outsiders use networked computers to access information held on a server.

C.

 A worldwide network of computers.

D.

A collection of data organised to service many applications providing access to a wide variety of users.

Question 24

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Options:

A.

La Vie En Rose focused primarily on the selling and promotion of a product.

B.

The perfumery based their marketing around customer needs.

C.

The perfumery were chiefly concerned with the quality of La Vie En Rose.

D.

They specialised in producing as much as possible of a given product or service.

Page: 6 / 25
Total 336 questions